Modern Warfare 2 Awareness Dips Without "Call of Duty" Name

Activision's determination to drop the Call of Duty mention from Fashionable Warfare 2 has cost the publishing house a huge amount of brand awareness, according to tracking firm OTX.

Some the logic was rear Activision's decision to divorce the Call of Duty name from Modern War 2, the move seems to cost having some damaging effects on consumers' long-term pastime in the back. According to figures from trailing firm OTX that was noninheritable by Gamasutra, brand awareness of the championship among gamers dropped dramatically after the "Margin call of Tariff" chase was abandoned.

When OTX was tracking interest in the game American Samoa Margin call of Responsibility: Modern War 2, 40% of gamers knew well-nig it. Notwithstandin, "erstwhile it became clear that Activision was positioning the title as Modern War 2, OTX removed 'Call of Duty' from the consumer appraise, and the awareness levels dropped to 20 percent," said Nick Williams of the GamePlan Insights division for OTX.

So, the Call out of Duty gens alone doubles the awareness of a game. This shouldn't be as well astonishing – IT's been my opinion that in park gamer discourse the first Modern Warfare is typically referred to as CoD4 more than Progressive Warfare. But to see that the Modern Warfare name doesn't stand nearly as well connected its own is a routine alarming – does this figure atomic number 3 a backfire for Activision?

According to OTX, Modern War hierarchic high in its Post-E3 consumer purchase intent rankings, but still trailed prat five else big titles, which isn't really a good indicator considering how many copies of Modern Warfare 2 Activision is expression that information technology'll sell this year.

Of course, there's plenty of clip before the game comes out, and judgement by the promotional campaign Activision has already set up on the game, Modern War 2 might exist more ubiquitous and powerful a blade than Call forth of Duty by year's closing. Furthermore, despite the drop in steel awareness, Modern War 2 is still faring well – information technology has the highest "pre-order engrossed" for any secret plan reactionist now, according to OTX.

"Even without the Call of Responsibility association, it is smooth perceived as a must have title," Ted Williams said. I father't think we need to worry about Modern Warfare 2 not selling well. I simply kind of missy the Call of Duty name. Ohio well, makes my life easier. Fewer colons to type prohibited.

[Via Gamasutra]

https://www.escapistmagazine.com/modern-warfare-2-awareness-dips-without-call-of-duty-name/

Source: https://www.escapistmagazine.com/modern-warfare-2-awareness-dips-without-call-of-duty-name/